CASE STUDY
Help – to – Moms
THE CHALLENGE
BrandLamb is faced with the challenge of developing a comprehensive branding strategy for the Athena Awards, a prestigious event in Nashville. The task encompasses creating an impactful visual identity that resonates with the significance of the awards, extending to the design and production of program booklets and other collateral materials. The challenge lies in crafting a cohesive and memorable brand image that not only reflects the prestige of the Athena Awards but also effectively communicates its values and purpose across various promotional elements, contributing to a memorable and distinguished event experience.
THE SOLUTION
Our solution involves crafting a brand that empathetically addresses the diverse needs of moms. Through in-depth research, we’ll develop a cohesive identity, collaborating closely with our team to maintain consistency. Ongoing engagement initiatives and digital platforms will ensure sustained relevance, creating a brand that not only provides assistance but fosters lasting connections with moms throughout their journey.