CASE STUDY

Make a Play Hospitality - Elevating Nightlife Brands to Multi-Million Dollar Success

Make a Play Hospitality is a premier nightlife and hospitality group in Nashville, TN, known for creating vibrant and memorable dining and entertainment experiences. Their establishments include the upscale cocktail bar Jar 10, the eclectic Bungalow 10, the reinvigorated Minerva Avenue, and the exclusive Supper Club on Belcourt.

The Challenge: Building Distinct, High-Impact Nightlife Brands

When Make a Play Hospitality approached Brand Lamb, they sought to create visually striking and cohesive brand identities for their new and relaunching venues. The goal was to:

  1. Differentiate Each Venue: Each brand needed a unique identity to attract its target audience.

  2. Drive Initial Success: Position each location to generate buzz and attract patrons immediately upon opening.

  3. Unify Marketing Efforts: Ensure that campaigns for each venue were compelling, on-brand, and capable of driving foot traffic.

Additionally, for Minerva Avenue’s relaunch, the challenge was to reintroduce the venue to the market with a fresh, engaging identity while maintaining its loyal customer base.

Our Solution: Comprehensive Branding and Marketing Support

1. Logo Design

We crafted distinctive logos that captured the essence of each venue:

A sleek and modern design, reflecting an upscale cocktail experience.

A playful and eclectic design, highlighting the venue’s laid-back yet vibrant ambiance.

A bold and dynamic logo to symbolize its fresh relaunch.

A sophisticated and timeless logo befitting its exclusive and refined atmosphere.

2. Web Design

We designed user-friendly, visually appealing websites for each brand:

  • Key Features:

    • Seamless navigation for easy reservations.

    • High-quality visuals to showcase each venue’s unique atmosphere.

    • Integrated event and promotional updates.

3. Minerva Avenue Relaunch

  • Refined the Brand Identity: Created a refreshed look and feel that paid homage to its roots while appealing to new audiences.

  • Executed a Relaunch Campaign: Leveraged nostalgia with a modern twist to draw both loyal patrons and newcomers.

The Results: Multi-Million Dollar Success in Year One

Our design and marketing efforts contributed to the remarkable success of Make a Play Hospitality:

  • Revenue Impact: All venues achieved multi-million dollar revenue within the first 12 months of launching or relaunching.
  • Customer Engagement: High foot traffic and repeat visits driven by cohesive branding and targeted marketing.
  • Market Presence: Each venue established itself as a must-visit destination in Nashville’s competitive restaurant and nightlife scene.

Client Testimonial:
“Brand Lamb played a critical role in helping us bring our vision to life. Their designs and campaigns not only captured the essence of our brands but also drove immediate success. We couldn’t have asked for a better partner.” – Make a Play Hospitality

Conclusion: Transforming Visions into Thriving Brands

Make a Play Hospitality’s rapid ascent to multi-million dollar success demonstrates the power of intentional branding and marketing. Through innovative design and strategic campaigns, Brand Lamb enabled their venues to resonate with target audiences and thrive in a competitive market.

Ready to turn your vision into a success story? Let Brand Lamb bring your brand to life.