CASE STUDY

NASHVILLE BLACK CHAMBER OF COMMERCE

THE CHALLENGE

In 2018 the Nashville Black Chamber of Commerce needed to rebrand their organization with a fresh look to represent the new energy their newly appointe board members were bringing to Nashville area black-owned small businesses and the organization.

THE SOLUTION

Working with the public relations agency, Denor Brands, we combined a vibrant purple and green color, as well as a trusted blue to pull together a fresh look. The goal was to represent a thriving Nashville without the standard Nashville skyline.

OLD LOGO

NEW LOGO

The Brand at Work

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CHRIS BLAKE

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