Our Solution

Crafting a Brand Identity Rooted in Mission and Innovation

1. Brand Strategy & Positioning

We collaborated with Pivot to clarify their core message and unique selling points:

- Mission-Driven Education: "Empowering diverse talent through tech education."

- Focus on Accessibility: Highlighting the flexibility of virtual bootcamps and the potential for career transformation.

- Industry Alignment: Emphasizing the relevance of their courses to current industry needs.

2. Visual Identity Development

We designed a clean, modern visual identity that reflected technology, progress, and inclusivity:

- Logo Design: A dynamic, forward-moving icon symbolizing growth and transformation.

- Color Palette: A combination of bold, vibrant colors representing innovation and trust.

- Typography: Sleek, modern fonts reinforcing their tech-forward approach.

3. Website and Digital Presence

We designed a responsive, user-friendly website with a focus on:

- Clear Program Descriptions: Detailed information on Data Analytics, Software Development, and Cybersecurity bootcamps.

- Student Success Stories: Showcasing testimonials and case studies to build credibility.

- Simple Navigation: Ensuring potential students could easily find information and enroll.

4. Supporting Marketing Assets

We developed essential design assets to support Pivot’s growth:

- Social Media Graphics: Templates for campaigns and promotions.

- Email Templates: Designed layouts for newsletters and outreach.

- Presentation Decks: Branded slides for investor pitches and student orientations.

The Results:

From Start-Up to Multi-Million Dollar Success

Our design and branding assets helped Pivot Technology School achieve remarkable growth:

Increased Enrollments:

Rapid increase in student enrollments from Tennessee to multiple states, including Alabama, Mississippi, and Montana.

Revenue Growth

From $0 to a multi-million dollar company within a few years.

Expanded Reach:

Pivot's virtual bootcamp model allowed them to scale and impact students across the United States.

Success Stories

Numerous graduates securing jobs in top tech firms, contributing to a diverse and inclusive tech workforce.

Industry Recognition

Authorized by the Tennessee Higher Education Commission, enhancing credibility and trust.

Student Impact:

“Pivot gave me the skills and confidence to transition into a tech career. I now work as a Data Analyst, and my life has changed forever.” – Pivot Graduate

Conclusion: Building a Brand
that Empowers Communities

Pivot Technology School’s journey from a fledgling start-up to a multi-million dollar enterprise demonstrates the power of mission-driven branding. By delivering impactful design assets and a cohesive digital presence, Pivot has transformed countless lives and made a lasting impact on the tech industry.

Brand Lamb is proud to have played a role in Pivot’s success, reinforcing our commitment to building brands that don’t just grow businesses, but also empower communities.

Are you ready to take
your brand from 0 to success?

Let’s build something extraordinary together.