We collaborated with Pivot to clarify their core message and unique selling points:
- Mission-Driven Education: "Empowering diverse talent through tech education."
- Focus on Accessibility: Highlighting the flexibility of virtual bootcamps and the potential for career transformation.
- Industry Alignment: Emphasizing the relevance of their courses to current industry needs.
We designed a clean, modern visual identity that reflected technology, progress, and inclusivity:
- Logo Design: A dynamic, forward-moving icon symbolizing growth and transformation.
- Color Palette: A combination of bold, vibrant colors representing innovation and trust.
- Typography: Sleek, modern fonts reinforcing their tech-forward approach.
We designed a responsive, user-friendly website with a focus on:
- Clear Program Descriptions: Detailed information on Data Analytics, Software Development, and Cybersecurity bootcamps.
- Student Success Stories: Showcasing testimonials and case studies to build credibility.
- Simple Navigation: Ensuring potential students could easily find information and enroll.
We developed essential design assets to support Pivot’s growth:
- Social Media Graphics: Templates for campaigns and promotions.
- Email Templates: Designed layouts for newsletters and outreach.
- Presentation Decks: Branded slides for investor pitches and student orientations.
Our design and branding assets helped Pivot Technology School achieve remarkable growth:
Rapid increase in student enrollments from Tennessee to multiple states, including Alabama, Mississippi, and Montana.
From $0 to a multi-million dollar company within a few years.
Pivot's virtual bootcamp model allowed them to scale and impact students across the United States.
Numerous graduates securing jobs in top tech firms, contributing to a diverse and inclusive tech workforce.
Authorized by the Tennessee Higher Education Commission, enhancing credibility and trust.
“Pivot gave me the skills and confidence to transition into a tech career. I now work as a Data Analyst, and my life has changed forever.” – Pivot Graduate
Pivot Technology School’s journey from a fledgling start-up to a multi-million dollar enterprise demonstrates the power of mission-driven branding. By delivering impactful design assets and a cohesive digital presence, Pivot has transformed countless lives and made a lasting impact on the tech industry.
Brand Lamb is proud to have played a role in Pivot’s success, reinforcing our commitment to building brands that don’t just grow businesses, but also empower communities.
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